Central Cee has released his first single of the year, the quasi-ballad – ‘I Will.’ Following his attendance as the only UK Rapper at this year’s Super Bowl, the track sees the 25-year-old West London-hailing musician showcasing the breadth of his talent, as he sings and raps in synchronicity, creating an undeniably addictive chorus that is sure to linger long after listening. The romantic-leaning lyricism sees Cench reflecting on a love interest in the club: “You didn’t put on YSL just to go bed all by yourself.”
The accompanying video was filmed in Brighton and tells the story of a beautiful, lonely girl, looking for love. With Cench narrating her life, we watch as the young girl goes about her day-to-day life and gets ready for a night of fun with the girls at the club. Interspersed with performance moments from Cench himself, the video is a powerful cinematic offering that perfectly compliments the introspective and reflective mood of the single. “If nobody will, I will.”