Element Skateboards just announced a massive new collaboration, this time with the iconic New York hip hop group Public Enemy. A collection is available now on elementbrand.com. Make sure to check it out and pick your favorites before they’re all gone!
About the project, the company shared: “It is through the belief in the power of Public Enemy’s ethos that Element has partnered with the group to create an exclusive apparel collection that aims to shine a light on the skate community of NYC. In early March, Element came to NYC for an exciting launch of the Public Enemy x Element collection in conjunction with our community partner, the Harold Hunter Foundation. Named in honor of the late Harold Hunter, a giant in the New York skate scene, HHF has been supporting the skateboarding youth of NYC since 2006 with a series of programs and resources that improve kids’ lives through skateboarding and community.”
“As a part of the launch, we hear from Public Enemy frontman Chuck D himself and we gathered with HHF mentors, local skaters, and some of the Element team to put on a graffiti workshop and skate session at Substance skatepark in Brooklyn. In the spirit of Public Enemy’s dedication to education and community empowerment, this partnership brings an incomparable group of like-minded people to the scene to celebrate this special collaboration. Be sure to stay tuned for updates about the collection, news from the event, and some rad video content from the Element team and HHF through the official Element and Public Enemy social media channels.
With our shared values, Element x Public Enemy x Harold Hunter Foundation aims to fight the power through the enduring message found on their album cover for “How You Sell Soul to a Soulless People Who Sold Their Soul???…Public Enemy…PE…Power…Energy…Planet Earth.”