Jacques Moolman screens an intimate love story for ‘Bedtime Sweater’

Jacques Moolman just released a brand new video for his song ‘Bedtime Sweater,’ off his upcoming solo album ‘The Great Valley Redemption,’conceptualized and animated by talented artist, Chloe Andrea. The video can be seen below.

Moolman is incredibly proud of this music video. “I was first approached by Chloe Andrea after she’d watched one of my live, lockdown streams and had seen me perform ‘Bedtime Sweater.’ Chloe immediately suggested that we run with an animation for the video and I just fell in love with the concept. What I really think works about the animation is that its dualistically playful and monochrome at the same time, very much like the song itself – having a fairly upbeat verse riff that leads into a groaning grunge chorus that both fit perfectly with the themes and emotions of fresh, tumultuous, young love. Chloe has this amazing eye for form and design, so my anticipation for what she was working on behind the scenes was huge! I’ve never released an animated video for any of my music, but the work that Chloe has done on ‘Bedtime Sweater’ completely exceeded my expectations.”

Asking Chloe Andrea about the creative behind the video, she says: “This is a love story. Intimate moments of a relationship no one could know, what falling in love with someone looks like. Its hand drawn, complicated and wildly poetic. That feeling when her bedtime sweater comes off and all that’s left is vulnerability and dreams.”

Written after his return to Joburg in 2018 ‘Bedtime Sweater’ is based on young, tumultuous love and Moolman wrote it from a place of familiarity, having fallen head-over-heals in love around the time he penned the track. Figuring on the first phase of his own relationship, he poured his experience into his work and as a result, the lyrics create a visual image of young love and form vivid, scenic verses.

Moolman’s new work offers up a break from reality and provides a kind of therapy for the mundanity of modern day life by pointing out the deeper facets of the human experience. This is a chance to reflect, experience and be present in the moment, something that’s sorely needed during these unstable times.

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