Kriss Kyle breaks new ground as first to ride through Switzerland’s iconic Lavaux vineyards

In an unprecedented world premiere, renowned BMX rider Kriss Kyle has become the first person to ride through the UNESCO World Heritage Site of Lavaux vineyards. This unique feat, accomplished in late 2023, showcases Kyle’s exceptional talent and creativity, bringing a new dimension to the scenic beauty of Lavaux.

Supported by Prada Linea Rossa, Kyle switched his BMX for a mountain bike, pushing the boundaries of off-road riding and exploring cutting-edge textiles in his gear. The result is the visual action clip ‘Kriss Kyle – Through The Grapevines,’ which can be seen below. For Kyle, this experience was transformative. “This is probably the most beautiful place in the world I’ve ever been,” he shared, expressing deep appreciation for the region’s natural beauty and rich cultural heritage rooted in viticulture.

Kriss Kyle’s journey through Lavaux was made possible by the generosity of local winemakers, who befriended the athlete and welcomed the project with open arms. “What inspires me is the sheer passion that everyone here has for wine. It was incredible to get to know the people behind this world-class wine. They pour their heart and soul into it, and it pays off.”

He continued:“I consider myself very lucky to have had the opportunity to bike in this special UNESCO World Heritage site, all thanks to the generous local winemakers. The beauty of Lavaux is conserved so well, and I am happy to see that everybody is keeping it that way.”

Prada Linea Rossa supported Kriss Kyle with functional clothing for the project, continuing the collaboration with various athletes on their extraordinary projects. Prada Linea Rossa focuses on breathability, lightness and robustness and is heat-sealed as opposed to stitched to ensure freedom of movement. “It was a dream come true getting to work with Prada on this project. It’s a brand that I’ve looked up to for many years. I never thought riding my bike would lead me onto designing my own Prada trousers,” Kriss enthuses.

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