Masked rapper Dide wowed fans and critics alike with his break-out single ‘Thrill,’ which garnered more than 2 million views in just two months. New to the UK rap scene, Dide is known for his now instantly recognizable rose-covered mask, but flexes with an undeniably distinctive and skilled flow.
New single ‘Derby Day’ lands today and is of course a direct nod to Dide’s day-job as a Premier League footballer. Yet to reveal his identity, Dide’s mystery has created a huge allure as countless people speculate on who he really is. The accompanying video plays into this narrative; with countless voices in a fictional media questioning just who Dide is, as his bars float effortlessly over the hard-hitting beat.
Speaking on the single, Dide states: “I started the song on the way to a Derby game and finished it on the coach back. The nerves/anticipation you feel on a derby day are a unique feeling and the energy of the song came from that adrenaline. In short, I think it captures what anyone who plays sports at a high level feels in those moments. We’ve always got music playing in the changing room before a game and ever since I made it, it’s been the perfect song for that.”
In a time when the sports world and music industry constantly collide, Dide’s alluring presence has fast propelled him into ‘one to watch’ status. With the promise of a larger project on the horizon, masked rapper and footballer Dide shares video for hard-hitting new single ‘Derby Day’ is a name on everyone’s lips right now. Proving his skill both on and off the pitch, the only way is up for this exciting young rapper.