Following a landmark rise that has positioned him as one of the UK’s most compelling rap voices, Nemzzz returns with his new single ‘Geekin’ featuring Lil Yachty.
A high-energy, forward-facing record, ‘Geekin’ pairs Nemzzz’s signature calm delivery with an electrified, global-facing sound. The collaboration with Yachty signals a clear step in scale and intent, bridging Manchester and Atlanta while staying rooted in the sonic identity that has defined Nemzzz’s ascent.
The accompanying visual marks a bold expansion of that vision – directed by Zhamak, creative directed by Pastdown. Set in a real car park on the southside of Atlanta, Yachty’s hometown, the video places both artists at the calm centre of escalating chaos. Surrounded by an eclectic mix of authentic local characters, the world unfolds into something surreal and unpredictable, building a striking visual universe around their presence.
Directed by Zhamak Fullad, the video reflects her reputation for visually bold, culture-shaping work, with a portfolio spanning Future, Rema and Fousheé. The creative direction for this video and the rest of the Locked In campaign is led by Pastdown, a London based studio, archive and store, known for their gritty guerrilla approach that blurs the lines of reality, specialising in music and fashion.
‘Geekin’ serves as the first chapter of the Locked In universe, a new creative era for Nemzzz that expands his world sonically and visually. At its core is a clear mindset that runs through both the music and visuals. Focused, disciplined and self-contained, Nemzzz is not just an artist but a figure of true intent and direction. Nemzzz is the rapper we need – a perfect light for a new generation moving with the same clarity and purpose.