Samsung and Paris Olympics showace snowboarding in ‘Concrete Dreams,’ the first episode of ‘Road to Paris 2024’ docu-series

Samsung Electronics, a Worldwide Olympic and Paralympic Partner, launched a new documentary series designed to spotlight skateboarding, breaking, and surfing on the Road to Paris 2024. The series, produced in collaboration with the Street League Skateboarding (SLS), Pro Breaking Tour (PBT), and World Surf League (WSL), will feature three short docu-series: ‘Concrete Dreams,’ ‘Breaking Boundaries’ and ‘The Next Wave.’

The first in the series, ‘Concrete Dreams’, which spotlights the skateboarding community’s journey to the Olympics, is now live on Samsung’s YouTube Channel and will be screened for fans at the SLS San Diego championship tour event on April 20th. The breaking and surfing series will be released on April 25th and May 21st, respectively, and premiere at PBT’s Atlanta event and WSL’s event in Tahiti. ‘Concrete Dreams’ – from the birth of street skateboarding in the 1980s to its consecration at the Olympic Games Paris 2024, this is the story of a community built on one unspoken rule — respect. It encourages you to see the world in a different way, to go create and always get back up, no matter how often you fall.”

Starring sports legends Shaun Tomson, Eric Koston, and David ‘Kid Davi’” Shreibman alongside Olympic athletes Johanne Defay (Surfing, France), Sky Brown (Skateboarding, Great Britain), Grace ‘Sunny’ Choi (Breaking, U.S.) and many more, the project celebrates the communities that lie at the heart of each sport as they get set to open themselves to the world this summer.

Samsung / ‘Open Always Wins’ campaign

This new project is a key part of Samsung’s Olympic and Paralympic Games Paris 2024 campaign, ‘Open always wins’, which claims that with an open mind, anything is possible — a motto these communities live by every day. Produced in collaboration with the SLS, PBT, and WSL, the docu-series explores the iconic subcultures of each sport, their shared belief in openness, and the impact that being part of the Olympic Games has on their communities — past, present and future.

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