‘Authentic: A Memoir by the Founder of Vans’ now available to order

Authentic is a surprisingly candid, compelling memoir by a high school dropout who went on to establish one of the world’s most iconic brands. Now in this refreshingly candid memoir, meet Paul Van Doren, the charismatic founder of Vans—the shoe company beloved by skateboarders, creatives, and fans everywhere for its laid-back, colorful SoCal vibe, and famous for its people-oriented company culture.

In Authentic, he shares his unlikely journey from high-school dropout to sneaker-industry legend. A blue-collar kid with no higher education and zero retail experience, Van Doren started out as a 16-year-old “service boy” at a local rubber factory.

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