Ayumu Hirano joins Monster Energy’s ‘Aspire – Inspire’ video series

Monster Energy are proud to announce Episode 4 of the ‘Aspire – Inspire’ mini-documentary video series, featuring 22-year-old Olympic skateboarder Ayumu Hirano. Widely known as a snowboarding phenom with two Olympic silver medals and two X Games gold medals to his name, the all-terrain ripper from Murakami City will represent Japan in the Skateboard Park discipline at the upcoming Tokyo Olympics this July. Filmed on location in Murakami City, the 12-minute video catches up with the multi-talented rider headed to Tokyo as the top-ranked Japanese Park skater qualified for the Olympics.

“In my case, it’s snowboarding that came first, then skateboarding. So I really want to aim for the top in both at the same time!” said Hirano in the episode. “I think there are a lot of people doing both for fun, but no one has aimed for the top in both, seriously.”

Hirano started winning X Games medals in Snowboard Superpipe at age 14 and went blow-for-blow against superstar Shaun White for years. The prodigy finally rose to earn X Games gold medals in 2016 and 2018 and claimed Olympic silver for Japan at the 2014 and 2018 Winter Games. Now in skateboarding’s upcoming debut as an official Olympic discipline, he has the chance to make history as the first board sports athlete to take medals at both Winter and Summer Olympics.

The Ayumu Hirano episode is part four of the ‘Aspire – Inspire’ mini-documentary skateboard video series produced by Monster Energy. Mixing interviews, skate action, and archival footage, the series chronicles the origin stories of inspiring personalities on the Monster Energy skate team.

Ayumu Hirano / Photo: Shigeo Photo

Filmed on location in Hirano’s hometown of Murakami City, this episode was edited by Ryan Neddeau and produced by Mike Burgess at EPC Los Angeles. Primarily filmed in Japan by Hide Tanaka and Kosuke Shinozaki, the video shows Hirano perfecting his Park riding skills at local skateparks. Previously unseen archival films from Hirano’s early skateboarding days paint a complete picture, alongside interviews with his father, Hidenori Hirano, and Japanese skateboarding legend Hironori “Aki” Akiyama.

Hirano grew up on a steady diet of cross-over board sports from a young age. Ayumu has been skating and snowboarding since he was 3 or 4 years old,” said Hidenori Hirano. His father would take young Ayumu and older brother Eiju to skateparks in Tokyo and Osaka, while winters were dedicated to snowboarding in the mountains.

Ultimately, Hidenori Hirano decided to open his own skatepark facility in their hometown, putting rocket boots on his son’s progression and building a vibrant local scene for board sports: “By making the skatepark, many skaters and snowboarders, even surfers, came and gathered here.” For young Ayumu, the close intersection between skateboarding and snowboarding laid the foundation for his all-terrain talent. “If my father didn’t create this environment for everyone to skate, I wouldn’t be here,” said Hirano on ‘Aspire – Inspire.’

After progressing at a rapid pace, Hirano won his first Japanese snowboard tournament while still in third grade. He made his international debut by taking first place in 2011’s Burton US Junior Open at the age of 12 and earned a coveted invite to compete in the Winter X Games in 2013. The rest is history: Competing against Shaun White in the final, the then 14-year-old clinched the silver medal in Superpipe, making him the youngest medalist in X Games history and first winter sports athlete from Japan to earn a medal.

“I have admired the X Games since I was little and couldn’t believe it. It was my first chance to compete with top pros such as Shaun White,” said Hirano. His father remembers the moment fondly: “When I was training with my sons in Japan, I taught them tricks to jump higher and higher. But when we actually went to the venue, I was speechless. The athletes were performing beyond my wildest imagination.”

Ayumu Hirano / Photo: Shigeo Photo

Hirano’s epic run continued with a silver medal at the 2014 Winter Olympics in Sochi. In 2016, Hirano rose all the way to the top with a stacked run at X Games Aspen 2016 to claim his first X Games gold, followed by a second X Games gold in 2018 and another Olympic silver medal at the 2018 games in Pyeongchang.

“When I saw Ayumu for the first time, it was when he got second place in the final round of the Olympic Games,” said Japanese skateboarding legend Hironori “Aki” Akiyama in the episode. The seasoned pro skater, who became the first Japanese rider to enter a U.S. skateboard championship in 1975, hopes that Hirano’s rise will encourage more support for the sport in his country. “Even though I’ve been a pro skater for 46 years, there was nothing at all from the government. So I don’t know how they are supporting the current skaters.”

Speaking on his preparation for the upcoming Olympics, Hirano said: “I will be competing against athletes from different countries, so I feel the same responsibilities just like when I participated in the Olympics with snowboarding.” As can be seen in the video, the young rider – only 22 years old despite his long list of accolades – has been fully focused on skateboarding. His penchant for stylish airs and huge altitude meets technical control on lip tricks and flip variations. It’s this exact combination that won him the Japanese National Championships – and the ticket to Tokyo.

“I think the influence of the Olympics is much greater than achieving good results in overseas competitions. The stage of the Olympics will be a great showcase for the Japanese audience,” said Hirano in the documentary. Will he make history as the first Olympic athlete to medal in both snowboarding and skateboarding? “I’m doing both at the same time because that would be my biggest expression to aim for the top in both. And I hope that my influence will be passed on to the younger generation.”

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