In what can probably be described as the biggest news of the day, skateboarding legend Chris Cole is back on Fallen Footwear. Cole joined the company which was one of his original footwear sponsors, and for which he was a pro for eight years.
About re-joining Cole said: “Fallen has always been the underdog, blue-collar, working skater’s brand. The spirit of all that Fallen did the first time around is the same spirit we want to continue to move forward with. Being a part of Fallen again makes me so happy, and I feel like the brand is a part of me. I’m proud to carry the Fallen Footwear torch once again.”